Cookie Policy

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites function efficiently, remember user preferences, and provide information to site owners. Similar technologies include local storage, session storage, and pixel tags, which may also be referenced in this policy.

This Cookie Policy explains how Vitabeauty ("we", "us", or "our") uses cookies on our website at vitabeauty.ddd. It should be read alongside our Privacy Policy, which provides additional information about how we process personal data.

Our data controller details: Vitabeauty, Queen St, Melbourne VIC 3000, Australia. Contact: touch@vitabeauty.world or +61 3 9320 5822.

2. How We Obtain Consent

When you first visit our website, a cookie consent banner appears allowing you to accept all cookies, reject non-essential cookies, or configure preferences through Cookie Settings. Strictly necessary cookies are always active because they are required for basic site functionality.

Your consent choices are stored locally on your device and remembered for subsequent visits. You may change your preferences at any time by clearing your browser storage and revisiting the site, or by contacting us to request guidance on updating your settings.

Under the GDPR and ePrivacy Directive, non-essential cookies are only placed after you provide consent. Rejecting cookies means analytics and marketing cookies will not be activated, though essential cookies will remain to ensure the site operates correctly.

3. Cookie Categories We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off through our cookie banner. They are usually set in response to actions you take, such as setting privacy preferences or submitting a form. Without these cookies, certain services cannot be provided.

• Cookie consent storage: remembers your cookie preference choices. Duration: 12 months. Provider: Vitabeauty.
• Session management: maintains basic session state during your visit. Duration: session. Provider: Vitabeauty.
• Security cookies: help detect malicious activity and protect against unauthorised access. Duration: session to 24 hours. Provider: Vitabeauty / hosting provider.

3.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously or in aggregate form. These cookies are only activated when you consent through our cookie banner or Cookie Settings panel.

• Page view tracking: records which pages are visited and time spent on each page. Duration: up to 26 months. Purpose: improve content relevance and site structure.
• Traffic source analysis: identifies how visitors arrive at our site (search engines, direct visits, referrals). Duration: up to 26 months. Purpose: evaluate outreach effectiveness.
• Interaction events: tracks clicks on navigation elements and calls to action. Duration: up to 26 months. Purpose: optimise user experience.

3.3 Marketing Cookies

Marketing cookies may be used to deliver content relevant to your interests and measure the effectiveness of advertising campaigns. These cookies are only placed with your explicit consent and may track your activity across websites.

• Campaign attribution: identifies which advertising campaigns led to site visits. Duration: up to 90 days. Purpose: measure advertising return on investment.
• Remarketing support: enables display of relevant content to previous visitors on partner platforms. Duration: up to 180 days. Purpose: provide informational content about planning methods.
• Conversion tracking: records when visitors complete actions such as form submissions after viewing advertisements. Duration: up to 30 days. Purpose: assess campaign performance.

4. Purposes of Cookie Usage

We use cookies for the following purposes:

• Ensuring the website loads correctly and functions as intended across devices and browsers.
• Remembering your cookie consent preferences to avoid repeated banner displays.
• Analysing aggregate traffic patterns to improve our educational content about day planning methods.
• Measuring the reach of informational campaigns when you consent to marketing cookies.
• Protecting the website and its users from security threats and fraudulent activity.

We do not use cookies to collect sensitive personal information or to make automated decisions with legal effects.

5. Data Retention Periods

Cookie retention periods vary by type and purpose. Session cookies are deleted when you close your browser. Persistent cookies remain until their set expiration date or until you delete them manually. Our standard retention periods are:

• Strictly necessary cookies: session duration to 12 months.
• Analytics cookies: up to 26 months from the date of collection.
• Marketing cookies: up to 180 days from the date of collection.
• Consent preference records: 12 months from the date of last update.

After retention periods expire, cookie data is automatically deleted or anonymised so it can no longer identify you.

6. Third-Party Cookies

Some cookies may be set by third-party services that appear on our pages, such as analytics platforms or content delivery networks. These third parties have their own privacy policies governing cookie use. We select partners who commit to appropriate data protection standards.

Third-party cookies are subject to your consent preferences. When you reject analytics or marketing cookies, we take reasonable steps to prevent corresponding third-party cookies from being activated on your device.

7. Managing Your Cookie Preferences

You have several options for managing cookies:

• Cookie banner: use Accept All, Reject, or Cookie Settings when you first visit or after clearing stored preferences.
• Browser settings: most browsers allow you to block or delete cookies through their privacy or security settings. Consult your browser documentation for instructions.
• Opt-out tools: some analytics and advertising providers offer industry opt-out mechanisms accessible through their respective websites.

Please note that blocking all cookies may affect website functionality. Strictly necessary cookies support core features, and disabling them may prevent certain pages from working correctly.

8. Security Measures

Cookie data is transmitted over HTTPS encrypted connections. We implement access controls to limit who within our organisation can view analytics and usage data derived from cookies. Our hosting infrastructure includes monitoring for unusual activity that may indicate cookie tampering or session hijacking attempts.

We review our cookie practices periodically to ensure they align with current privacy standards and regulatory guidance from the OAIC and European data protection authorities.

9. Your Rights

Under the GDPR and Australian privacy law, you have rights regarding personal data collected through cookies, including the right to access, rectify, erase, restrict processing, and object to processing. You also have the right to withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise these rights or ask questions about our cookie practices, contact us at touch@vitabeauty.world. You may also lodge a complaint with the Office of the Australian Information Commissioner or your local data protection authority.

10. Changes to This Policy

We may update this Cookie Policy to reflect changes in technology, regulation, or our cookie practices. The date at the top of this page indicates when the policy was last revised. Significant changes will be highlighted through a notice on our website. We encourage you to review this policy periodically.

11. Contact Information

For questions about this Cookie Policy or our use of cookies, please contact:

Vitabeauty
Queen St, Melbourne VIC 3000, Australia
Email: touch@vitabeauty.world
Phone: +61 3 9320 5822